A proven system to generate more referrals

I have referral partners, but I’m not getting a lot out of them—how can the system help me?

First we help our clients build a robust database of referral sources they should be targeting and who within those centers they should target.

A lot of time, we see people targeting the wrong folks who don’t have the interaction with the seniors and family in need.

We encourage people to target those who engage with seniors and families at their point of crisis and present ourselves as the solution they need.

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What should my budget look like for sales and marketing? How much on digital vs referral marketing?

We believe that you get a bigger bang for your buck with feet on the streets–building relationships and referral partnerships. However, having a steady stream of digital leads is important–especially for people just starting out. I’ve seen people pay $3-4K a month—it's tough to get the ROI on that. Online lead providers are cheaper and payment is linked to results–you pay for referrals. The key with digital leads is you must have the infrastructure to act on those leads immediately and work them to the bone! 40% of leads come in after hours and weekends–you need a system to capitalize on those at all hours.

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I don’t have a dedicated salesperson on my team—can this system still work for me?

Not really–it’s a turn-key system to support a marketing person.

A lot of owners don’t have a dedicated person or when they did, it didn’t work out for them. That’s what’s great about having a system—we help owners and operators select the right person and start them with a proven system and hold them accountable to the system.

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How does the CRM and coaching support help me track progress and ensure I’m getting results?

The CRM houses the influence centers and referrers—so this important data is owned and controlled by the owner of the agency, not the marketer/sales person.

The system is gamified—which helps set specific activity goals for the marketer and helps the owner hold that person accountable to those numbers. We know statistically how many visits a day it takes  to generate referrals and so when it comes to coaching – we can see very quickly how that person is doing in the field, what’s going well, and what isn’t and coach around the issues that ultimately help the person be successful.

What makes 52 Weeks Marketing different from other home care marketing programs or agencies?

Created and Operated by a current Home Care Owner.

Complete B2B Marketing System with proven methodology.

Territory Exclusivity.

Ongoing Sales and Marketing coaching using data driven analysis (CRM).

All-in-one solution provider—including Virtual Assistants (VAs) to help with operational tasks like recruiting, scheduling, and documentation.

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